I led the creative direction and graphic design for the David Jones credit cards, overseeing the process from concept to production. I collaborated with the print house to ensure the physical cards met design and brand standards. Following this, I worked on the full digital and print rollout, covering in-store displays, out-of-home (OOH) advertising, UX/UI for both app and web, as well as marketing and social collateral to support acquisition and onboarding.

Graphic Design
Print Production Coordination
In-Store & OOH Advertising Design
UX/UI for App & Web
Marketing & Social Collateral
Acquisition & Onboarding Assets