As Creative Director, I led the branding and visual direction for Ride500, a fundraising cycling event designed to engage young men. The campaign took on a bold and dynamic aesthetic, aligning with the target audience and the event’s high-energy nature. I also played a key role in the digital, print, and event asset rollout for its inaugural year, ensuring a cohesive and impactful brand presence across all touchpoints.

Creative Direction
Branding
Graphic Design
Digital
Print
Event