I led the creative direction for WWF’s Save the Koalas campaign, tackling the challenge of standing out in an over-saturated fundraising space. With a strategic approach to visual storytelling and donor engagement, this became WWF’s most successful direct mail campaign ever, directly contributing to the establishment of The QLD and NSW Koala Triangle—a protected area stretching from Sydney to Brisbane.
Creative Direction
Record-Breaking Fundraising Campaign
Graphic Design
Direct Mail / Print Design
Contributed to the Creation of a New Protected Koala Habitat
