MS Readathon

Award-winning campaign refresh

Description:

Brought on as Creative Director to revitalise the MS Readathon, I led a complete rebrand and strategic overhaul of the fundraising event. Through the introduction of custom avatars, gamification, and a multi-channel digital and print marketing approach and rollout, engagement skyrocketed. Participation grew from 1,400 in 2017 to 45,788 in 2020, with gross income increasing from $149K to $3.2M.

The campaign’s success was recognised with the FIA Award 2020 for Impact Through Events & Most Outstanding Fundraising Project.

Creative Direction
Graphic Design
Full Rebrand & Gamification Strategy
Custom Illustrations
Digital & Print Marketing Rollout
Fundraising & Engagement Strategy
Award-Winning Campaign Execution