As Creative Director, I led the refresh of Lifeline’s Gift in Wills program, modernizing its visual identity while maintaining the brand’s compassionate tone. The project focused primarily on print media, including out-of-home (OOH) advertising, direct mail, and publication design, ensuring a cohesive and impactful campaign across all touchpoints.
Creative Direction
Graphic Design
OOH/Advertising Design
Direct Mail
Publication layout
