As Creative Director and Graphic Design Lead, I spearheaded Latitude’s biggest retail campaign of the year. I was responsible for shaping the campaign’s creative direction and executing high-impact designs across multiple channels. This included TV commercials (TVCs) and a full suite of digital marketing assets, ensuring a cohesive and visually compelling rollout across all touchpoints.
Creative Direction
Graphic Design
TVC Storyboarding and delivery
Digital Marketing Assets – Social, web, eDMs, display ads, and more
